trusti™has partnered with Serefin to bring you expert nursing care and seamless support. Founded in 2010 as HealthCare 365, this Toronto-based company specializes in making complex healthcare simple through person-centered care. While they started in healthcare, Serefin has grown to include travel and contact center operations, with a mission to empower individuals and organizations by bridging gaps across sectors through tailored guidance and support. With over 400 team members across four continents, Serefin brings their expertise in healthcare navigation to help deliver your care exactly how you need it.
Based in Barrie, Ontario, Georgian College serves over 13,000 full-time students in health, technology, and business, and is known for their hands-on approach to education and strong industry partnerships.
trusti™ is working with Georgian College students on two exciting projects to make sexual health testing even better:
Omar Ahmad brings extensive leadership experience in healthcare, e-commerce, travel, and loyalty industries. As Group CEO and Board Member of Serefin since 2022, he drives the company’s mission to deliver concierge health services and customer experience solutions. His previous roles include CEO at Nursesimple and strategic advisor for WestJet and Expedia Corporate Travel. Omar co-founded Expedia.ca and launched ventures including Incentriq Canada Inc. and Joob.com. He holds an MBA from Schulich School of Business and a BA from the University of Toronto.
Chris Adams, founder of Adams Hamilton, specializes in helping businesses scale and innovate through advanced digital marketing, funding, software, and technology strategies. His approach emphasizes aligning product design with corporate goals to create exceptional customer experiences. His proven track record includes successful ventures such as gShift, Hot Banana Software, and cgk Technologies, all of which were acquired by prominent companies. Chris believes successful startups depend on five key elements: great ideas, strong team structure, solid product strategy, disciplined execution, and organizational agility, paired with a deep understanding of customer and partner needs.
Josh MacKinnon is an entrepreneur, award-winning marketer, and results-driven business leader with over twenty-five years of business and brand-building experience. He has worked for WPP, the world’s largest communications company, and several independently-owned agencies in Canada, Australia, and the U.S. He is passionate about growing people, and purpose-driven brands and businesses. Josh is the Founder & CEO of do good, a content company, a consultancy that helps businesses grow through business growth consulting, executive coaching, content strategy, and content production. Josh is a proud part of the LGBTQ+ community and focuses on supporting and giving back to the community.
