Our Story

F*ck it, We'll Do It Ourselves

(aka the trusti™ Origin Story)

Picture this: 2024, Toronto. Two women (that's us - Serina and Ella, hey!) are ranting about how ridiculously difficult it is to get an STI test in Canada's “most progressive” city. You know how it is - waiting rooms that feel like fluorescent purgatory, healthcare providers who give you the judgmental side-eye for being sexually active, and a system designed to make you give up before you even start. Cool. And as two women who care deeply about our sexual health, we knew there had to be a better way - not just for us, but for everyone.

Cut to a train ride to Montreal (girl's trip, obviously), where we were half-joking about starting a sexual health company when we stumbled across rapid STI testing tech. A total game-changer. So why wasn't it available everywhere? Why were people stuck navigating a system that made testing harder than it needed to be? That moment hit different - it wasn't just an idea anymore. It was a mission.

We started trusti™ to put control back in your hands. No waiting rooms, no peeing in a cup, no barriers to necessary care. STI testing isn't a walk of shame - it's a power move. And it starts with honest conversations, not outdated stigma.

Sexual health is health. Full stop. It's time for a culture shift. We're here to make that happen.

Serina Ahmad

Co-Founder & CEO

Ella Farlinger

Co-Founder & COO