Picture this: 2024, Toronto. Two women (that's us - Serina and Ella, hey!) are ranting about how ridiculously difficult it is to get an STI test in Canada's "most progressive" city. You know how it is - waiting rooms that feel like fluorescent purgatory, healthcare providers who give you the judgmental side-eye for being sexually active, and a system designed to make you give up before you even start. Cool. And as two women who care deeply about our sexual health, we knew there had to be a better way - not just for us, but for everyone.
Cut to a train ride to Montreal (girl's trip, obviously), where we were half-joking about starting a sexual health company when we stumbled across rapid STI testing tech. A total game-changer. So why wasn't it available everywhere? Why were people stuck navigating a system that made testing harder than it needed to be? That moment hit different - it wasn't just an idea anymore. It was a mission.
We started trusti™ to put control back in your hands. No waiting rooms, no peeing in a cup, no barriers to necessary care. STI testing isn't a walk of shame - it's a power move. And it starts with honest conversations, not outdated stigma.
Sexual health is health. Full stop. It's time for a culture shift. We're here to make that happen.
Serina spent years wrangling digital products at a major Canadian media agency, where she led a team of 12 and juggled over 40 digital products. With a knack for turning "Wouldn't it be cool if…" into "Yes, we made it happen!", Serina builds products that actually solve problems. Her BA in International Relations from King's College London came with a side of expertise in digital sex work legislation and trafficking, which is what fuels her mission to launch STI testing into the 21st century. Serina's not here for halfway solutions; she's building at-home testing that's efficient, stigma-free, and puts you in control of your sexual health.
Ella brings the research receipts to back up the work at trusti™. Fresh from completing dual degrees, she's bridged creative and academic worlds, turning research positions in psychology and sociology labs while at the University of Toronto into practical wisdom about health, sexuality, and why healthcare access matters more than most people realize. Ella has spent countless hours analyzing government programs (so you don't have to) and spotting gaps in care that leave real people without the support they need. At trusti™, Ella combines her analytical superpowers with a strong drive to innovate, ensuring everything we do is backed by research – not just good intentions.
